Directed by: Hikari
Starring: Brendan Fraser, Takehiro Hira, Mari Yamamoto, Akira Emoto
Phillip (Fraser) is a struggling American actor living in Japan. He starred in a popular television commercial there seven years ago and has been working trying to recapture that level of fame ever since. Rental Family isn't Lost in Translation, in which Bill Murray played a famous actor on the downside of his career visiting Japan. Phillip isn't a has-been, he's a never-was.
He's a kind, but lonely soul who lives alone and his only companionship is with a steady prostitute. He also towers over anyone who stands next to him. One day, Phillip's agent calls with a new job. He is to attend a "funeral" in which the "deceased" lies in a casket, but isn't dead. He holds the ceremony to see how many people would pay their respects. The arranger of the funeral is Rental Family Inc., run by Shinji (Hira) who wants Phillip to work for him. What does Rental Family Inc. do? Their clients hire actors like Phillip for a variety of reasons. In Phillip's case, he is hired by the daughter of a famed, but forgotten actor (Emoto) to portray a magazine writer doing a story on him. The family wants the actor to feel better as he slips into dementia. Phillip is also hired by a mother with a young daughter wanting to gain admission to a prestigious school. The mom wants Phillip to pose as the child's long-lost father in hopes that it will make her happy enough to pass the tests for admission. Then, Phillip is expected to walk away and never see the clients again.
This is a dicey business and the clients are lying to or playing tricks on their loved ones for temporary comfort, but it is natural for Phillip to develop a friendship with the old man or the young girl that makes them more difficult to walk away from. That part is predictable, but Fraser makes it work with his sweetness and tenderness. Because he's lonely himself, he finds these interactions help him as well. The other employees of Rental Family, Inc. take on tasks of their own, including a woman who poses as a man's mistress to take the heat when the wife ultimately finds out. A company like Rental Family Inc. pushes the boundaries of legality and morality, not to mention taking an emotional toll on the actors.
It's a shame that Rental Family isn't better than it is. It takes a while to get going and it only covers the situations on a superficial level. I enjoyed it in parts rather than as a whole. I don't know if such a company exists. In a sense, they are not much different than being prostitutes, except no sex is involved. But for the right price, would that change?